Music is big! it is a very lucrative industry. It is so big, in a bid to replicate British Music successes across the pond like that of the British singer Adele, on the 12th of September the British Prime Minster David Cameron pledged up to £3 million (over $4 million) to help indie ‘Record Label’. Matter of fact one of the most lucrative industries in the world today is the music industry. Music is one language that is universally spoken the world over, it that has no borders, no passport control, no race, no color, It hasn’t even got a religion either.
God loves music, his angels love it, and even the devil has his own favorite band. It is such a big time ‘money spinner’ mostly for the big marketing companies, and they are due whatever they make if you ask me. At this point you might be starting to wonder what I am about, well in case you are wondering whether what side am on, on this, I just want to assure you that I am on the winning side.
The aim of this article is to help prospective and up & coming musicians understand the mistakes they are likely to make in the course of pursing their dreams that ultimately, could potentially decide their success in the music scene. These mistakes are what I would like to describe as ‘focus shifters’. What are ‘focus shifters?’ I am assume by the way the name implies you already have a vague idea of what it might refer to; well am guessing you are not so far from figuring out what it means anyway.
Although a shift in one’s focus could occur in all works of life, more predominantly it is even more rampant in the music business because of the challenges facing would-be singers/musicians in their struggles to making it in the industry. To explain, consider the case of a friend an aspiring hip-hop artist JD*. JD is an aspiring rap artist that caught up in the image of being a rap artist whilst in the aspiration stages of his career. He would often get in trouble with the police for offences ranging from the possession of firearms to class A drugs.
He also has a culture of making amateur music videos to promote NOT his act but his EGO on social networking sites like Myspace and YouTube. Although there is nothing particularly wrong with doing that in itself, it is not however one of those things that should come first. Writing of the songs, composing and recording them for instance, should be at the top of his agenda. Trying to promote the audio first too. I know an artist whose song shot him to fame yet till this day, the song that launched this particular artists’ career does not have a video.
It is true that a video does aid in selling an artist plus the ability to stream additional income, nevertheless is not a necessity if you are just an upcoming artist. “The ‘trouble maker” image is an old school thing, unless of course you are exceptionally good, compared to the likes of Eminem, 50 cent and Lil Wayne. If you however find yourself at top all of a sudden then I would say by all means play it the ‘tabloid’ way, what do I mean by the tabloid way?
It may come as a surprise to some of us to learn that in the entertainment industry, especially the music industry; no publicity is bad publicity except of course that which goes beyond all moral boundaries, like sexual crime, murder and so on. Apart from that, whatever manages to keep you in the public eye as an established artist is all good, even more so, if it’s self inflicted.
Sadly most upcoming rap artist want to be seen and known by the media for things peculiar to their established counterparts and that is where caution is needed so as not to fall prey to what I described earlier on as being ‘focus shifting’. In my next article I would be talking about ‘believing in your own hype’ yet another challenge facing upcoming artist. Can’t wait?
*Names has been changed to protect the identity